S.E.E.D Libraries

INSPIRING THE NEXT GENERATION OF IMAGINATION

S.E.E.D.(Schools Extended Education Design), launched in 2012, is one of our BBDO MAL Foundation initiatives to germinate and spread across South African townships the notion that deprived schools not only need libraries but beautifully designed ones. The Seed library project is all about understanding that our children need stimulation, especially in disadvantaged communities. If you want to encourage reading and learning, use design to inspire. Colours, vibrance, light and creativity are at the heart of our libraries as even the most impoverished kid will not be excited by a dour, sterile container with some books in it. If you start out in a cell, you’ll probably end up in one. Let’s create an exciting new ambition
This proven, award-winning design module enables any corporate or brand or individual to make a real difference for the future, nurturing the next generation of young minds.

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