Men’s clothing brand Marlboro Originals has announced the launch of a limited edition MAL (Make a Living, Make a Life) Art Series collection at their store in the V&A Waterfront, Cape Town. The launch, taking place on 26th October 2017, brings with it an important message to South Africans to ‘wear it forward’ as proceeds from sales of this quirky new designer range of T-shirts, goes towards building libraries in township schools.
This is the first of many collaborations between MAL) - the not-for-profit arm of creative agency BBDO – and South African brands looking to give back to communities, and the country at large.
“We make a living by what we get, we make a life by what we give. It’s time South Africans explored more sustainable ways forward, where the ‘haves’ are able to put something back into society, but hey have some fun, be mal, do it with gees and style.”
— Mike Schalit, founder of MAL
Anthony Kawitzky from Marlboro Originals met the MAL crew at Cape Town’s First Thursday event where they were selling a limited range called “I get paid for this”.
“When I saw the product and design that MAL and BBDO were producing, and the charity they were supporting, I immediately thought this is something that the brand could support. The designs are quirky, funny, intelligent and relevant, and importantly – they’re supporting a great cause.”
— Anthony Kawitzky , Marlboro Originals
The range includes a total of eight Marlboro Originals t-shirt designs, produced in grey and white. This initiative is by South Africans – for South Africans, with everything being locally sourced and produced.
“It shows how seamlessly one can shift the role of business in bringing about change. You don’t need to stray from your core business - you simply add purpose and quality design. We hope that this collaboration will go from strength to strength.”
— Anthony Kawitzky, Marlboro
“we see ourselves as Creativists, action through creativity, our designs and projects are about collaboration, co-creation, co-habiting with brands and consumers for a more equitable society and sustainable future. It’s about the duality of giving and getting.”
— Emma Strydom, MAL designer-in-chief